Social Media Intern
St. Mary's College of Maryland Communications and Marketing is looking for Social Media Interns. We have 3 roles we are looking to fill.
Essential Skills (All Roles)
- Brand & Campus Literacy: Deep knowledge of campus traditions, student lingo, major events, and campus subcultures.
- Basic Canva Proficiency: Ability to quickly apply brand kits, swap text/images in templates, use Background Remover, and export in correct dimensions (9:16 vertical, 4:5 feed, 1:1 square).
- Storytelling & Visual Judgment: Eye for clean framing, good lighting, clear audio, and engaging hooks within the first 3 seconds of a video.
- Judgment & Professionalism: High emotional intelligence to represent the college publicly, maintain student privacy, and handle sensitive or negative comments appropriately.
Role A: Takeover Manager / Reel Editor Focus: Recruit takeover candidates. Post takeover content and coordinate live Q&As. Edit raw footage and turn content into polished Reels.
- Short-Form Video Editing: Mastery of mobile editing tools (CapCut, Premiere Rush, or native Instagram/TikTok editors) for pacing, jump cuts, text overlays, and audio syncing.
- Talent Scouting & Communication: Strong interpersonal skills to recruit, pitch, and prep students, faculty, and alumni for takeovers without hand-holding.
- Strict Time & Schedule Management: Must be hyper-organized and reliable on Tuesdays to manage live story feeds and real-time interactive stickers (Q&As, polls).
Role B: The Listener Focus: Brand monitoring, network navigation, and community management.
- Social Listening & Campus Networking: Ability to unearth hidden stories on LinkedIn, Instagram tags, location pins, and Reddit/student forums.
- Copywriting & Tone Adaptability: Skill to write friendly, encouraging, and brand-safe replies in the college’s voice to both prospective students and alumni.
- High Professionalism & Diplomacy: Direct message etiquette to obtain media releases/permissions from original creators seamlessly and professionally.
Role C: Content Creator Focus: High-volume output, creative execution, and Canva agility.
- Rapid Production & Batching: Ability to turn around 3–5 short-form videos per week without getting bogged down in perfectionism.
- Advanced Canva Speed Work: Power-user knowledge of Canva (batch create, animated text, custom template building, and video clip splicing).
- Trend Adaptation: Skill to quickly translate fast-moving internet trends, memes, or audio into hyper-relevant jokes about college life and your specific majors.